Artist

Sara Franklin Design

A joyful exploration of nature and travel through soft watercolor palettes and simplified shapes.

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Works by Sara Franklin Design

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About Sara

Sara receives 20% of every sale

Transparent compensation, always.

Sara Franklin is a Southern California-based visual artist and illustrator who earned her degree in graphic design from the California Institute of the Arts (CalArts). Her practice is defined by a joyful watercolor style, utilizing soft color palettes and simplified, nature-inspired shapes. This aesthetic is applied across her work in surface pattern design and editorial illustration, creating a cohesive body of art that emphasizes light and organic forms. Drawing from her tenure as a travel column illustrator for Better Homes & Gardens, Franklin is well-known for her extensive series of the 50 states. Her professional portfolio includes high-profile commissions for clients such as Harper Collins, Macy’s, and Major League Baseball. Her work has reached a wide audience through stationery lines featured at retailers including Trader Joe’s and Barnes & Noble.

Visual voice

Franklin’s work is characterized by a dreamy watercolor aesthetic that utilizes soft hues and simplified, organic shapes. Her compositions frequently feature botanical elements and geographic landscapes, often translated into rhythmic surface patterns.
Soft WatercolorsBotanical IllustrationsGeographic Map SeriesNature-Inspired ShapesSurface Pattern Design
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Sara Franklin Design — questions answered

What is Sara Franklin’s artistic background?

She is a Southern California-based artist who graduated from CalArts with a background in graphic design.

What characterizes her illustration style?

Her work features a dreamy, joyful watercolor style with soft colors and simplified, nature-inspired shapes.

What are some recurring themes in her portfolio?

She frequently illustrates botanical elements, landscapes, and an extensive series of maps representing the 50 states.

Has her work been featured in commercial retail?

Yes, her stationery lines have appeared in major retailers such as Trader Joe’s and Barnes & Noble.

Who are some of her notable editorial and commercial clients?

Her client list includes Better Homes & Gardens, Harper Collins, Macy’s, and Major League Baseball.

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