Building arthaus

Humans have been making art for thousands of years. In fact art predates writing by nearly 27,000 years. Those early artworks included cave paintings and megalithic structures. Yet in terms of mass adoption, for decades art has lagged behind other media such as music and books. But this is finally changing. 

In 1954 Roger Bannister became the first person to run a mile in under 4 minutes. At the time, such a feat was thought impossible. 46 days later another runner, John Landy, did the same. 46 days was not long enough for Landy to become a significantly better runner. The change was a mental one. Once he'd seen Bannister do it, he knew it was possible. Start-up founders face similar mental challenges when creating new products and services. In this post I discuss how we can emulate Bannister and overcome the fear of uncertainty to create truly original products.